Every local business – like sandwich shops, coffee shops, stores, bars, restaurants, dry cleaners, even health care providers and service professionals – can use a Mobile Marketing Campaign to get new customers, generate more repeat business, upsell existing clients, stimulate referrals and strengthen your bond with customers that love your business.

It really is as simple as creating an enticing offer for your customers to give you at least two key pieces of contact information to join something you might call your Preferred VIP Club.

Give them some kind of bonus like a discount coupon or a giveaway that has good perceived value in exchange for their email address and mobile phone number. Let them know they’ll be getting access to special offers only Preferred VIPs will be getting.

Put up a poster in your store directing your customers to text their email address to your campaign phone number to get registered and claim their reward. If you have the ability to custom imprint messages on your cash register receipts, put it there too. Make sure you and your sales and service associates remind customers to join the club. Put a prominent enrollment form on the first page of your website.

Once they join your list, send them offers to entice them to come into your store time and time again. Our Mobile Marketing Campaign makes it far less expensive to market to your existing customers to get them to come back and spend more than it is to be constantly advertising with traditional old school media to try to attract new customers. Simply keeping the name of your business on the top of their minds and giving them good reasons to come in will trigger them to come back and buy much more frequently.

Here are just a few examples to give you ideas:

If you’re a restaurant with a slow day during the week, send them a message offering a 20% discount on their check for that day only and watch your tables fill up
Send them a buy-one-get-one-free offer (you can use this with a dry cleaning, coffee, printing, or any local business!)
Offer them a special discount if they bring a friend

Now, there is another side to mobile that many people don’t talk about which is mobile search.

Many websites today are not structured for mobile viewing, which means local mobile consumers who try to access it are met with slow loading times and difficult navigation.

This is something that you do not want to ignore because the way most consumers will find your business has changed forever.

Here are 5 Reasons Why:

1 in 3 mobile searches are local
Local mobile searches are expected to exceed desktop searches by 2015
After looking up a local business on their smartphone, 61% of users call the business and 59% visit the business
74% of consumers only wait 5 seconds for a website to load on their mobile device before leaving the site
If a mobile users has a bad experience on your site, there is a 40% chance they will go to one of your competitors instead

As you can see, without a mobile-friendly website, you are literally ignoring potential customers and letting revenue slip right through your fingertips.

Furthermore, mobile websites load much faster than regular websites on mobile devices and give consumers the exact information they are looking for while on the go.

Did you know that mobile internet users are more likely to take action within 24hrs of performing a search? This fact alone is reason enough to finally mobilize your business.

Getting more foot traffic through your doors can easily be accomplished by having a mobile-friendly website.

Mobile websites will give users a stress-free way to tap into your business anytime and anywhere which is just what you want.

Consumers today expect businesses to have mobile-friendly websites to show that they care about their viewing experiences. Not only that, but a mobile site will boost your credibility and your brand image.